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In many intensive beef production enterprises water is not considered limiting and commands a price that is too insignificant to be included in any decision based models. However, water allocation will have greater importance in future decision making associated with intensive animal production enterprises due to it becoming increasingly scarce in many regions around the world. Furthermore, there is increasing potential to treat water. The decision as to whether this should be done will depend on the net benefits of the water treatment process in question with part of these benefits being realized by the end-user of this water.